Multicountry strategy is one where the market of each country is self-contained. The product expectations of the consumers are met by those who produce the goods locally. The goal of global strategy is to meet those expectations using global, multinational, and international resources.
Reducing Risks
acquisition and merger, widen global market, and invest in more research and development projects.
A domestic market will usually have only one kind of money and one set of trade laws. The global market uses many kinds of money which fluctuate in their exchange value, and many sets of laws regarding international trade. The global market is much more complicated and on a larger scale than the domestic market.
* International companies are importers and exporters, they have no investment outside of their home country. * Multinational companies have investment in other countries, but do not have coordinated product offerings in each country. More focused on adapting their products and service to each individual local market. * Global companies have invested and are present in many countries. They market their products through the use of the same coordinated image/brand in all markets. Generally one corporate office that is responsible for global strategy. Emphasis on volume, cost management and efficiency. * Transnational companies are much more complex organizations. They have invested in foreign operations, have a central corporate facility but give decision-making, R&D and marketing powers to each individual foreign market http://leeiwan.wordpress.com/2007/06/18/difference-between-a-global-transnational-international-and-multinational-company/ There's an excellent explanation there.....(I was looking for the same thing)...
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the difference between global and international strategy
Global strategy is based on a strategy implemtion on the assumption of 'one' global village, thus one strategy is implentated for all countries regardless of their socialcultural differences. Multidomestic strategy means companies implement a strategy that is more responding to local needs, values and demands. This usually happens on a regional basis, e.g. Western European countries or Northern part of Europe.
A global strategy by a company has a goal to import and output goods and services.
Global business is a business that is based in a single country but acquires some meaningful share of its resources or revenue from other countries. A domestic strategy is a business that does all of its business in a single country.
International strategies may be focused on a limited number of countries or regions. Global strategy would include - as possibilities - all areas for procurement, production, and sales.
Global Strategy Group was created in 1995.
* INTERNATIONAL FIRM - simply do import and export - operates in foreign countries through licensing and franchising - managed by nationals of home country - concentrates in some countries or regions * GLOBAL FIRM - invests and is present in many countries - has affiliates, subsidiaries and branches in many countries - draws resources such as labor,capital and materials from a global pool - pursues global business strategy. * An International firm can become a global firm by pursuing global business strategy
no... plan global strategy is not the only way!
Coke is now pursuing a transnational strategy which actually is a combination of both Global and Localization Strategy. The firm seeks to combine the benefits of global-scale efficiencies with the benefits of local responsiveness. Interchange still occurs between the home base and foreign subsidiary and between foreign subsidiaries - a process known as global learning
In business, strategy is abstract while planning is more concrete. A strategy describes a global path to achieve a goal. Planning on the other hand, is the allocation of resources necessary to accomplish the strategy.
global winds
Temperature differences Earth's tilt