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Digital Marketing

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Rohit Sharma

Lvl 7
11mo ago
Updated: 9/22/2025

Digital marketing means promoting products or services using online platforms such as Google, Facebook, Instagram, YouTube, websites, and email. Unlike traditional marketing (like TV, newspapers, or billboards), digital marketing reaches people where they spend most of their time – the internet.


Main Types of Digital Marketing

  1. Search Engine Optimization (SEO)

    • Process of making your website appear higher in Google search results.

    • Example: If someone searches “best bakery near me,” your bakery website should show up on the first page.

  2. Search Engine Marketing (SEM) / Pay-Per-Click (PPC)

    • Paid advertising on search engines like Google.

    • You pay only when someone clicks on your ad.

  3. Social Media Marketing (SMM)

    • Promoting a brand on platforms like Facebook, Instagram, Twitter (X), and LinkedIn.

    • Can be free (organic posts) or paid (ads).

  4. Content Marketing

    • Creating blogs, videos, infographics, and eBooks to attract and educate customers.
  5. Email Marketing

    • Sending promotional or personalized emails to customers about offers, updates, or new products.
  6. Affiliate Marketing

    • Promoting other companies’ products and earning a commission when sales happen through your referral.
  7. Influencer Marketing

    • Partnering with influencers on social media to promote your product to their followers.
  8. Web Analytics

    • Using tools like Google Analytics to measure performance (traffic, leads, and sales).

Benefits of Digital Marketing

Cost-effective compared to TV or print ads

Wider reach – you can target customers worldwide

Targeted advertising – show ads only to interested people

Measurable results – you can track every campaign’s performance

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Parul

Lvl 3
6mo ago

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