Digital marketing
The practice of promoting goods and services through digital channels to communicate with customers in a timely, relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: SMS, radio, television, or through online channels like: electronic advertising, banner advertising, social media, etc. 2] Brief broadcast Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible. Digital marketing is a high-level marketing activity that uses digital media channels like telephone, SMS, email, electronic fax, network platform, etc., and is based on clear database objects. To implement digitization, precise marketing, and effects on marketing that can be measured. Since 2003, digital marketing has often been seen as capable of reaching the vast majority of a form of marketing in most traditional marketing areas, such as direct marketing. In the past, digital marketing was seen as a separate type of marketing in a specialized field.
Attention to digital marketing as an important aspect, modifies outdated marketing models and strategies, and develops new marketing strategies. Digital marketing as a hot spot, along with digital manufacturing and management will soon be one of the three most important parts of the digital business. In general, businesses can only make normal profits in a market that is completely competitive. They need to come up with new ideas if they want to make more money. Development is another blend of creation factors. According to a financial perspective, it incorporates mechanical development, yet additionally showcasing advancement. Digital marketing is a typical illustration of innovation among them. In addition to being a technological revolution, digital marketing is also a deeper concept revolution. Target marketing, direct marketing, decentralized marketing, customer-focused marketing, two-way interactive marketing, global or remote marketing, virtual marketing, paperless transactions, and customer participation marketing are all components of it. [3] The marketing mix now carries new meanings thanks to digital marketing. Information exchange, online purchasing, online publishing, electronic currency, online advertising, corporate public relations, and other functions are among its primary responsibilities. In the digital economy, it is the primary marketing strategy and development trend for businesses. The first phase of digital marketing: Based on Web1.0, one-way marketing The Internet truly emerged as the global Internet at the beginning of the 1990s and began to enter people's lives. The earliest version of the Internet is referred to as Web 1.0. From a technical standpoint, Web 1.0 web pages are "read-only," meaning that users can only browse or search for information on them. However, in the era of digital marketing 1.0, Internet content creation is dominated by websites, users do not have the right to interact, advertisements are characterized by single-item communication, and users passively accept marketing information on websites, primarily through display banner ads, pop-up ads, search engine ads, and other types of advertisements. Selling products is the main goal of marketing[8].The digital marketing era of 2.0:With the sudden emergence of social media and video sites in the digital marketing 2.0 era, businesses have established comprehensive marketing strategies, realized real-time monitoring, and realized regular data analysis. Advertisers shift more of their advertising budgets from offline media to online media because it is an important channel [8]. The digital marketing era of 3.0: It is possible to collect and analyze data regarding user searches, browsing, clicks, purchases, and sharing in the marketing 3.0 era, which is marked by the application of big data technology. "User Portraits," created on the basis of these data, assist businesses in precisely comprehending the requirements and preferences of users. This makes marketing activities more concentrated and effective, allowing the brand to be displayed fully and effectively [8].4.0 in digital marketing: