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Discuss the importance of marketing research for non profit organization?
Wiki User
∙ 14y ago
marketing research is very useful even to non profit making organization like AMREF, BMW AIDS Foundation to mention but a few.
these organization uses the findings obtained from the marketing research to contrast with other findings from other sources and draw conclusion of whatever situating they had.
research may be used to find out how to serve the customers well.
the marketing research will even help these organization identify the available opportunities and uses them effectively
Wiki User
∙ 14y ago
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