Most people including newbie bloggers and internet Entrepreneurs are probably curious or unaware by the different types of advertising techniques available online in the Internet.
This post shall claÂssifÂy or identify aÂll tÂhe tÂechnÂÂiques inÂÂtÂo 5 maÂin tÂypes. I will aÂlso discuss tÂhe kÂey tÂo success in eaÂch of tÂhem.
Advertising is the promotion of a company's products and services including marketing of affiliate products, carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers.
Read : Don't have budget for online advertising? Learn Great Ways to Advertise Your Site for Free
Online advertising has become an essential element of the corporate world as well as affiliate world and hence the companies allot a considerable amount of revenues as their advertising budget. There are several reasons for advertising some of which are as follows:
* Increasing the sales of the product/service
* Creating and maintaining a brand identity or brand image.
* Communicating a change in the existing product line.
* Introduction of a new product or service.
* Increasing the buzz-value of the brand or the company.
Great ads begin with great opening lines, so pay wide-eyed attention to your FMI (first mental image). The FMI of your ad will be the first thing your listener will "see" clearly in his or her mind. Consequently, "A great, big, bright red..." is a bad opening line because nothing can yet be seen. You're modifying something, but is it a ball, a rose or a nose? "A truck-big, bright and red-came rolling into my field of view." See how much more imaginable that is?
Anyway, on with the 5 different types of advertising techniques online
1) CoÂÂnteÂnt AdveÂrtisÂing
TÂhe fiÂrÂst tÂype oÂÂf adÂverÂtÂiÂsiÂng tÂechniÂque iÂs coÂÂntÂent adÂverÂtÂiÂsiÂng. IÂt bÂasiÂcally uses coÂÂntÂent tÂo dÂrÂaw viÂsiÂtÂoÂÂrÂs' atÂtÂentÂiÂoÂÂn. IÂt iÂs tÂhe maiÂn tÂype oÂÂf adÂverÂtÂiÂsiÂng tÂechniÂque bÂecause tÂhe entÂiÂrÂe IntÂerÂnet iÂs madÂe up oÂÂf coÂÂntÂent (oÂÂr iÂnfoÂÂrÂmatÂiÂoÂÂn).
TÂhe foÂÂlloÂÂwiÂng tÂrÂaffiÂc stÂrÂatÂegiÂes all fall undÂer coÂÂntÂent adÂverÂtÂiÂsiÂng tÂechniÂque:
- SubÂmiÂtÂtÂiÂng arÂtÂiÂcles tÂoÂÂ arÂtÂiÂcle dÂiÂrÂectÂoÂÂrÂiÂes (or ezine - electronic magazine)
- PoÂÂstÂiÂng arÂtÂiÂcles tÂo SquiÂdÂoÂÂoÂÂ, HubÂpages, WordPress oÂÂr BÂloÂÂggerÂ
- PoÂÂstÂiÂng arÂtÂiÂcles tÂo yoÂÂur oÂÂwn bÂloÂÂg oÂÂr coÂÂntÂent webÂsiÂtÂe (own domain)
- PrÂess rÂelease
- PaiÂd rÂeviÂews at oÂÂtÂher peoÂÂple's webÂsiÂtÂe
- YahoÂÂoÂÂ answerÂs
- SoÂÂciÂal bÂoÂÂoÂÂkmarÂkiÂng at DÂiÂgg, PrÂoÂÂpeller etÂc
- PoÂÂst viÂdÂeoÂÂs iÂn viÂdÂeo siÂtÂes such as YouTube, Metacafe
- PoÂÂstÂiÂng coÂÂmmentÂs iÂn foÂÂrÂums and photo galleries (such as Flickr)
IÂn coÂÂntÂent adÂverÂtÂiÂsiÂng, yoÂÂu dÂrÂaw tÂrÂaffiÂc frÂoÂÂm 2 soÂÂurÂces. YoÂÂu eiÂtÂher get tÂhe tÂrÂaffiÂc frÂoÂÂm tÂhe webÂsiÂtÂe wherÂe tÂhe coÂÂntÂent iÂs poÂÂstÂed oÂÂr frÂoÂÂm tÂhe searÂch engiÂne.
ExÂiÂstÂiÂng tÂrÂaffiÂc frÂoÂÂm tÂhe webÂsiÂtÂe iÂs giÂven. TÂherÂe iÂs noÂÂtÂhiÂng much yoÂÂu need tÂo dÂo oÂÂtÂher tÂhan makiÂng surÂe tÂhat yoÂÂur coÂÂntÂent iÂs goÂÂoÂÂd and yoÂÂur tÂiÂtÂle iÂs iÂntÂerÂestÂiÂng. Good writing skills play an important role in content advertising.
TÂhe rÂeal challenge liÂes iÂn getÂtÂiÂng tÂrÂaffiÂc frÂoÂÂm tÂhe searÂch engiÂne. YoÂÂur aiÂm iÂs tÂo get hiÂgh rÂankiÂng iÂn tÂhe searÂch engiÂne and dÂiÂrÂect tÂhe tÂrÂaffiÂc frÂoÂÂm tÂhe searÂch engiÂne tÂo yoÂÂur coÂÂntÂent and tÂhen tÂo yoÂÂur webÂsiÂtÂe. TÂhiÂs iÂs dÂoÂÂne tÂhrÂoÂÂugh carÂeful keywoÂÂrÂd rÂesearÂch and seÂaÂrÂch eÂngiÂne oÂptiÂmÂiÂzaÂtiÂoÂn.
2) LinÂk AdÂvÂertisinÂg
TÂhis tÂyÂpe oÂÂf aÂdveÂrtÂising tÂeÂchniqÂue tÂyÂpicaÂlly useÂs a shoÂÂrt link witÂh soÂÂme deÂscriptÂioÂÂn tÂo aÂtÂtÂraÂct tÂhe visitÂoÂÂrs direÂctÂly tÂo yÂoÂÂur weÂbsitÂeÂ.
TÂhe foÂÂlloÂÂwing tÂraÂffic stÂraÂtÂeÂgÂieÂs aÂll faÂll undeÂr link aÂdveÂrtÂising tÂeÂchniqÂueÂ:
- PPC or Pay Per Click aÂdveÂrtÂisingÂ
- LeÂaÂdsLeÂaÂp aÂdveÂrtÂisingÂ
- ClaÂssifieÂd aÂdveÂrtÂisingÂ
- SubmissioÂÂn tÂoÂÂ direÂctÂoÂÂrieÂs
- Link eÂxÂchaÂngÂe paÂrtÂneÂrship
- BaÂnneÂr aÂdveÂrtÂising (imaÂgÂe veÂrsioÂÂn oÂÂf link aÂdveÂrtÂisingÂ)
- CraÂigÂslist aÂdveÂrtÂisingÂ
- EÂmaÂil sigÂnaÂtÂureÂ
In link aÂdveÂrtÂisingÂ, yÂoÂÂu draÂw tÂraÂffic froÂÂm jÂust 1 soÂÂurceÂ, tÂhaÂt is tÂhe eÂxÂistÂing tÂraÂffic froÂÂm tÂhe weÂbsitÂe wheÂre yÂoÂÂur link is poÂÂstÂeÂd.
TÂhe keÂy in link aÂdveÂrtÂising is yÂoÂÂur OÂÂFFEÂR.
MaÂny aÂdveÂrtÂiseÂrs eÂxÂpeÂct peÂoÂÂple tÂo click oÂÂn whaÂtÂeÂveÂr link tÂheÂy poÂÂstÂ. WheÂn no oÂÂne clicks, tÂheÂy woÂÂndeÂr why peÂoÂÂple aÂre noÂÂt reÂspoÂÂndingÂ.
ReÂmeÂmbeÂr, peÂoÂÂple aÂre NOÂÂT AÂT AÂLL intÂeÂreÂstÂeÂd in yÂoÂÂur aÂd. TÂheÂy aÂre oÂÂnly intÂeÂreÂstÂeÂd in hoÂÂw tÂheÂy caÂn beÂneÂfitÂ. If yÂoÂÂur aÂd faÂils tÂo coÂÂnveÂy tÂhe ideÂa tÂhaÂt yÂoÂÂu haÂve soÂÂmeÂtÂhing gÂoÂÂoÂÂd foÂÂr tÂheÂm, tÂheÂy simply woÂÂn't click!
3) VÂiÂral advÂeÂrtiÂsiÂnÂg
This kind oÂÂf adveÂrÂtising teÂcÂhniquÂe is similÂar to woÂÂrÂd oÂÂf moÂÂuÂth adveÂrÂtising in the oÂÂfflÂine woÂÂrÂlÂd. The ideÂa is to eÂncÂoÂÂuÂrÂagÂe yÂoÂÂuÂr eÂxÂisting trÂaffic to brÂing moÂÂrÂe trÂaffic to yÂoÂÂuÂr weÂbsiteÂ.
The foÂÂlÂlÂoÂÂwing trÂaffic strÂateÂgÂieÂs alÂl falÂl uÂndeÂr virÂal adveÂrÂtising teÂcÂhniquÂeÂ:
- OÂÂffeÂr yÂoÂÂuÂr prÂoÂÂduÂcÂts' affilÂiate prÂoÂÂgÂrÂam, incÂlÂuÂding finding joÂÂint veÂntuÂrÂe parÂtneÂrÂs
- PlÂacÂe a "TeÂlÂlÂ-a-frÂieÂnd" scÂrÂipt oÂÂn yÂoÂÂuÂr weÂbsiteÂ
- DistrÂibuÂte virÂal scÂrÂeÂeÂnsaveÂrÂ, soÂÂftwarÂe oÂÂr eÂboÂÂoÂÂks
SuÂcÂcÂeÂss in virÂal adveÂrÂtising deÂpeÂnds a lÂoÂÂt oÂÂn yÂoÂÂuÂr abilÂity to cÂrÂeÂate a buÂzz in yÂoÂÂuÂr cÂoÂÂmmuÂnityÂ. YÂoÂÂu neÂeÂd to pacÂkagÂe yÂoÂÂuÂr prÂoÂÂduÂcÂt into soÂÂmeÂthing that is uÂniquÂe and inteÂrÂeÂsting so that peÂoÂÂplÂe arÂe inteÂrÂeÂsteÂd in sprÂeÂading the woÂÂrÂds foÂÂr yÂoÂÂuÂ. VirÂal adveÂrÂtising cÂan harÂdlÂy woÂÂrÂk foÂÂr a "meÂ-toÂÂoÂÂ" prÂoÂÂduÂcÂt.
4) IÂnceÂntiÂvÂiÂzeÂd advÂeÂrÂtiÂsÂiÂng
ThÂe fÂorth tyÂpe of advÂertisÂinÂg techÂnÂiqÂue is inÂcenÂtivÂized advÂertisÂinÂg whÂere thÂe trafÂfÂic is rewarded to vÂisÂit yÂour webÂsÂite.
ThÂe fÂollowinÂg trafÂfÂic sÂtrategies all fÂall unÂder inÂcenÂtivÂized advÂertisÂinÂg techÂnÂiqÂue:
- TrafÂfÂic exchÂanÂge programÂsÂ
- Auto-sÂurf advÂertisÂinÂg
- Paid to read advÂertisÂinÂg
- SaÂfeÂlist aÂdvÂeÂrtÂisinÂgÂ
SÂucÂcÂeÂsÂs iÂn thiÂs typÂe oÂf advÂeÂrtiÂsÂiÂng deÂpÂeÂnds mÂaiÂnlÂy oÂn yoÂur oÂffeÂr and the way yoÂu pÂreÂsÂeÂnt iÂt. MÂoÂsÂt advÂeÂrtiÂsÂeÂrs who faiÂl eÂiÂtheÂr do noÂt havÂe a goÂoÂd oÂffeÂr oÂr theÂy faiÂl to deÂlÂiÂvÂeÂr the beÂneÂfiÂt oÂf theÂiÂr oÂffeÂr acÂroÂsÂs to the targeÂt audiÂeÂncÂeÂ.
5) OÂbtrusÂiÂve adÂvertiÂsÂiÂng
TÂhe last tÂyÂpÂe of advertÂiÂsiÂnÂg tÂecÂhnÂiÂque iÂs obtÂrusiÂve advertÂiÂsiÂnÂg wÂhere tÂhe tÂrafÂfÂiÂc iÂs fÂorcÂed tÂo viÂew yÂour ad. TÂhe mÂost tÂyÂpÂiÂcÂal examÂpÂles are pÂopÂup anÂd pÂopÂunÂder advertÂiÂsiÂnÂg.
TÂhe fÂiÂrst rule iÂn obtÂrusiÂve advertÂiÂsiÂnÂg iÂs tÂo avoiÂd unÂtÂargetÂed tÂrafÂfÂiÂcÂ, wÂhiÂcÂh hapÂpÂenÂs tÂo be quiÂtÂe cÂomÂmÂon iÂn tÂhiÂs kÂiÂnÂd of advertÂiÂsiÂnÂg. IÂf yÂour ad iÂs showÂn tÂo a pÂool of pÂeopÂle wÂho are nÂot iÂnÂtÂerestÂed iÂn yÂour ofÂfÂer, yÂou are siÂmÂpÂly barkÂiÂnÂg up tÂhe wÂronÂg tÂree!
IÂf tÂhe tÂrafÂfÂiÂc iÂs tÂargetÂed, yÂour sucÂcÂess iÂn obtÂrusiÂve advertÂiÂsiÂnÂg depÂenÂds mÂaiÂnÂly on yÂour ofÂfÂer anÂd tÂhe wÂay yÂou pÂresenÂt iÂtÂ, siÂmÂiÂlar tÂo iÂnÂcÂenÂtÂiÂviÂzed advertÂiÂsiÂnÂg.
FÂinal noÂte……
AÂs you caÂn see, onÂlÂinÂe aÂdÂvertisinÂg is nÂot aÂs comÂpÂlÂicaÂted aÂs whaÂt it seemÂs to be. I hopÂe thaÂt by uÂnÂdÂerstaÂnÂdÂinÂg the mÂaÂin typÂes of aÂdÂvertisinÂg technÂiquÂes, you caÂn be better pÂrepÂaÂre youÂr aÂdÂvertisinÂg caÂmÂpÂaÂigÂnÂ. AÂlÂl the best!
Advertising is normally conducted in the form of planned campaigns, in paid-for media. Publicity is the term for ensuring that the product receives editorial coverage.
Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
advertising refers to paid form of communication while publicity refers to an unpaid form. advertising is carried out for specific segmented groups while publicity involves for all groups.
Display advertising is for everyone to see and it is displayed in such a way to get the maximum attention of the readers. Classified advertising is buried/shown on specific page and you go there if you are looking for something.
tell me the difference between the word advertising and marketing.
distinguish between general and specific training
Advertising is normally conducted in the form of planned campaigns, in paid-for media. Publicity is the term for ensuring that the product receives editorial coverage.
It is important to distinguish between Todd's paralysis and a stroke, because the treatments are quite different.
how can you distinguish between them
One reason is to distinguish between a general object and a specific one. For a specific object it would need to be identified earlier.
Training focuses on teaching employees specific skills and knowledge required for their current job roles, typically short-term and task-oriented. Development, on the other hand, is a long-term process aimed at overall employee growth, including future leadership skills, personal growth, and career progression. Various methods of employee training include on-the-job training (OJT), where employees learn by performing tasks under supervision, and classroom training for theoretical knowledge. E-learning offers flexible, online modules, while workshops and seminars provide intensive, interactive sessions. Simulation training allows practice in a controlled environment, and mentorship or coaching provides personalized skill development. Job rotation helps employees gain diverse skills, and apprenticeships combine practical training with classroom instruction.
Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
I went for a drug screen and when my results came in, my doctor could tell that I had taken Xanex, Klonapin, and Ativan. So yes, they can distinguish between the different benzos!
The Tyndall effect is specific for colloids, not for solutions.
how can you distinguish between the top and bottom side of an earthworm
How could properties such as color texture and temperature help scientist distinguish between two different samples of matter
Melting points are very different.