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International marketing takes place when a business directs its products and services toward consumers in a country other than the one in which it is located.. International marketing involves recognising that people all over the world have different needs. Companies like Gillette,Coca-Cola, BIC, and Cadbury Schweppes have brands that are recognised across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix. Global marketing, however, is the worldwide economic marketplace in which business operates selling a particular product globally using the 4Ps (product, place,price, promotion) according to that country's preferences.

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The differences between entering a fully developed market and an untapped foreign market are many and extremely varied. Some of these differences are channels of distribution which may or may not be developed. Governmental attitudes toward business, foreigners, and industry may be very liberal in a growing economy, while an established market may be very restrictive. Communication and transportation may be highly limited in untapped markets and highly developed in successful countries. The amount of capital, banks, and exchange-rate systems will vary according to the market's development. Finally, the degree and amount of competition will vary accordingly. To this list, endless factors could be added such as cost of entering the market, social customs, laws, etc.

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Q: Distinguish between international marketing foreign marketing multinational marketing and global marketing?
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