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On many commercial gigs, you bet they use reference. If Audi is laying out millions of dollars on an ad campaign for their new model, you can bet that they want to see their exact car in the storyboards, down to the last detail.
On movies, walls of the art dept. are just covered with reference, to be immersed in the look they are going for.
On other jobs, reference is not necessary. The car doesn't have to be exact if it's an insurance commercial. In any case, if you're a professional illustrator, you do have to be able to draw just about anything out of your head, no reference.
Reference is only there to show the artist/illustrator exactly what the client wants, not to be a crutch for someone with weak drawing chops.
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