Driving force marketing channel decisions?
The driving force should be providing customer satisfaction. (Foundations of Marketing 2nd ed, p.220)
People are more connected today than they have ever been and blogs are a driving force of guerilla marketing. Marketing using technology such as blogging, facebook, and twitter has changed the face of politics by allowing more information to get out to a younger generation and new voices to be heard.
Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant's "downline", and can provide multiple levels of compensation. This is known as a network marketing also.
There are generally 4 forces which affect an object. These are: - weight force - the force acting downwards on the object - normal reaction force - the force acting upwards on the object - driving force - the force pushing the object on the horizontal plane (ie. left/right) - friction force (including air resistance) - the force pushing the object in the opposite direction to the driving force