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Today's technology makes this a little counter intuitive.

  • The Hybrid car will be more environmentally harmful to build , run, and finally scrap than a similar size and worse fuel economy car.
  • The non Hybrid version of the car can be built to make as good economy and as low emissions at a lower cost. It can be done and cheaper than the Hybrid.
  • The problem is public perception, the Hybrid will sell better.

So How do your example engineers sell a car with out the easy sell hybrid technology? They don't, The marketing department does that.

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Q: Engineers at a car company compare costs for developing a hybrid car as opposed to developing a more fuel-efficient engine to lower carbon monoxide emissions?
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