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Example of bad advertising

Updated: 9/14/2023
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12y ago

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When Chevrolet introduced the Chevy Nova in South America, it was advertised as - of course - the Chevy Nova. However, in Spanish - the main language in South America - the word Nova is the equivalent of doesn't go. Bad Advertising!

This answer is totally wrong. It never happened. See:

http://www.snopes.com/business/misxlate/nova.asp

Let's try to do better than repeating erroneous information. I know it hard; even some textbooks repeat the piece of folklore.

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12y ago
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Q: Example of bad advertising
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