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Explanation of 7C's of marketing

Updated: 9/14/2023
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14y ago

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It's the 7P, from the customers viewpoint. I don't know all of them by heart:

Competition, Customers, Costs, Context, Confidence, Conditions, Cachet Is there a source for this list? I do not think that these are the original 7Cs. However, the catchy title (i.e. "7Cs") could suggest the possibility of several lists of 7Cs. See discussion for what I think is, if not the first, certainly one of the first lists of 7Cs.

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