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cost nature of the product if its perishable or durable distance
selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .
Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.
There are many factors to be considered in channel of distribution. Just a few of them include target market characteristics, nature of the product, cost efficiency, company characteristics, middleman characteristics, and competition characteristics.
Asynchronous vs. Synchronous Communication
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cost nature of the product if its perishable or durable distance
confidentiality cost safety and security resources urgency complexity time of the day
Reliability of the members Availability of products in the business Cooperation of members
selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .
Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.
A distribution channel may be affected by the costs of transport and the costs of remunerating the distributors. A long distribution chain definitely increases the end cost that is passed on to the end user.
There are many factors to be considered in channel of distribution. Just a few of them include target market characteristics, nature of the product, cost efficiency, company characteristics, middleman characteristics, and competition characteristics.
distribution channel control
A marketing channel is defined as the means by which the physical flow of goods and services are distributed to consumers and users. A marketing channel is critical to large and small businesses because they use these distribution channels to meet their marketing and business objectives by providing and delivering products and/or services that generate profit and increase their customer base. While some businesses can handle all factors and aspects of its own distribution, others require some level of distribution partnership. Choosing the right distribution channel to move products or services to the end user is a long-term strategic decision and varies according to the product, service and market.
They seem to use a great distribution channel, but I don't know.