answersLogoWhite

0


Want this question answered?

Be notified when an answer is posted

Add your answer:

Earn +20 pts
Q: Grouping customers on the basis of their purchase histories is an example of what type of segmentation?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Continue Learning about Marketing

What is the Definition of behavioral segmentation in marketing?

One type of behavioral segmentation is grouping customers by search behavior. What does this mean? Let's start with two groups. Group one consists of the visitors on your site who load up their shopping and leave. Group two consists of visitors who click around, window shop and then leave. Group one is more likely to make a purchase because they took their "search" a bit further. So, you can take this into consideration when marketing to this group. How so? One option is a retargeting campaign. Retargeting attracts visitors back to your site, shortly after they have left by placing your banner on the next site they visit. There are agencies that have been mastering this particular online marketing strategy (such as http://www.adroll.com) for awhile. Of course, this is only one approach to segmenting your customers, but it can be a very effective component in any online marketing plan.


What is the creation of a large computerized file of customers and potential customers profiles and purchase patterns?

Database marketing


What is prevailing market price of a product?

Tat at which customers will purchase it at.


Four bases for effective segmentation?

In the world of marketing and customer targeting, there are four main bases for effective segmentation: Geographic: This divides your audience based on location. You can segment by continent, country, state, city, or even zip code. You can also consider factors like population size (urban, suburban, rural) to tailor your approach. Demographic: This focuses on factual characteristics of your audience like age, income level, education level, occupation, and even family size. This can be a good starting point for understanding broad customer groups. Psychographic: This dives deeper into the psychology of your target audience. It considers their values, interests, lifestyles, and personalities. This helps you understand what motivates them and what resonates with them emotionally. Behavioral: This segmentation looks at how your audience actually interacts with your product or service. It considers factors like purchase history, usage patterns, and brand loyalty. This allows you to target customers based on their past actions and predict future behavior.


Disadvantages of sales data?

The sales data show the business what product is in demand for customers to purchase.

Related questions

Is this sentence correct customers is or are going to purchase a car?

customers are going to purchase a car


Who are McDonald's customers?

Customers are people who purchase goods from McDonald's.


What is the Definition of behavioral segmentation in marketing?

One type of behavioral segmentation is grouping customers by search behavior. What does this mean? Let's start with two groups. Group one consists of the visitors on your site who load up their shopping and leave. Group two consists of visitors who click around, window shop and then leave. Group one is more likely to make a purchase because they took their "search" a bit further. So, you can take this into consideration when marketing to this group. How so? One option is a retargeting campaign. Retargeting attracts visitors back to your site, shortly after they have left by placing your banner on the next site they visit. There are agencies that have been mastering this particular online marketing strategy (such as http://www.adroll.com) for awhile. Of course, this is only one approach to segmenting your customers, but it can be a very effective component in any online marketing plan.


Fifty customers came into the store today and only twenty-five of them made a purchase What percentage of the customers made a purchase today?

50 percent


Why might it be useful to m-commerce providers to have records of their users' purchase histories?

Having records of users' purchase histories allows m-commerce providers to personalize recommendations, offers, and marketing messages based on user preferences. This can increase customer loyalty, improve targeted marketing strategies, and ultimately drive more sales. Additionally, analyzing purchase histories can provide valuable insights into consumer behavior and trends that can inform business decisions.


Who are McDonald?

Customers are people who purchase goods from McDonald's.


What protects customers who purchase defective products?

A warranty.


What is nature of business activities?

It is to provide customers with goods and services. The customers will purchase them and then bring in money to the business.


What is the Nature of business activities?

It is to provide customers with goods and services. The customers will purchase them and then bring in money to the business.


What is the creation of a large computerized file of customers and potential customers profiles and purchase patterns?

Database marketing


What is prevailing market price of a product?

Tat at which customers will purchase it at.


Where can you purchase copies of Wilder quarterly online?

There are several online stores that allow customers to purchase Wilder Quarterly online. Barnes & Noble's official website allows customers to purchase books such as Wilder Quarterly at a very good price.