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What is the Definition of behavioral segmentation in marketing?
Wiki User
∙ 14y ago
One type of behavioral segmentation is grouping customers by search behavior. What does this mean? Let's start with two groups. Group one consists of the visitors on your site who load up their shopping and leave. Group two consists of visitors who click around, window shop and then leave.
Group one is more likely to make a purchase because they took their "search" a bit further. So, you can take this into consideration when marketing to this group.
How so? One option is a retargeting campaign. Retargeting attracts visitors back to your site, shortly after they have left by placing your banner on the next site they visit. There are agencies that have been mastering this particular online marketing strategy (such as http://www.adroll.com) for awhile. Of course, this is only one approach to segmenting your customers, but it can be a very effective component in any online marketing plan.
Wiki User
∙ 14y ago
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Is the process of identifying factors that can affect marketing success?
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answering "What is the Difference between kotler's marketing definition and AMA marketing definition?"
