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Becoming a future-fit digital marketing professional in an AI world requires a combination of skills and knowledge. Here are a few steps you can take to develop the skills and knowledge needed to be successful in this field:

Stay up-to-date on the latest trends and technologies in digital marketing, including Artificial Intelligence (AI) and machine learning (ML). This will help you understand how these technologies are being used in the industry, and how you can use them to improve your marketing efforts.

Develop a strong understanding of data analytics and how to use data to inform marketing decisions. As AI and ML technologies become more prevalent in digital marketing, the ability to analyze and make decisions based on data will become increasingly important.

Learn how to use AI and ML tools and platforms. Many digital marketing platforms now include AI-based features that can be used to improve targeting, personalization, and automation.

Build a strong foundation in digital marketing fundamentals such as SEO, PPC, social media, content marketing, email marketing, and analytics.

Learn how to work with and manage AI and ML-based technologies. This may include understanding how to train and test algorithms, and how to interpret and communicate the results to non-technical stakeholders.

Gain experience in a digital marketing role, and consider pursuing a certification or degree in digital marketing or a related field.

Network with other professionals in the field, attend industry events and conferences, and join relevant professional organizations to stay connected with the latest trends and developments in the field.

Continuously learn, adapt and be open to new technologies and methodologies that will help you stay relevant and future-fit in the field.

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shahid masood

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2y ago

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