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You have to promote a brand in order to build brand recognition. This is normally done through advertising; however, there are many other components to a promotion campaign which could be used: in-store displays, discount coupons, free samples, celebrity endorsement, product placements (in movies or TV shows), etc. Some brands have had success by developing a cult following. The methods of promotion often depends on the product.

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Q: How a brand is built in the retail industry?
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