Want this question answered?
Industrial markets are often divided on the basis of organizational variables, such as type of business, company size, geographic location, or technological base.
Niche target audience is a segment that we want to focus especially clinique products consumer niche audience can teenage girls and matured girls.............
How should the company segment the market?
broadcasting and sales
Consumer characteristics are used to segment markets into workable groups
Single-segment concentration refers to a marketing strategy where a company focuses all its efforts on targeting and serving a single specific market segment. By tailoring its products, services, and marketing efforts to address the needs and preferences of that particular segment, the company aims to achieve a competitive advantage and drive growth within that niche.
Industrial markets are often divided on the basis of organizational variables, such as type of business, company size, geographic location, or technological base.
Yes, you can use motives to segment markets. Look for motives that interests you in order to capitalize on this type of segmentation.
Niche target audience is a segment that we want to focus especially clinique products consumer niche audience can teenage girls and matured girls.............
How should the company segment the market?
As in U.S. markets, the greatest area of growth for miscellaneous contractors overseas was in the area of environmental construction. American specialty contractors have dominated this industry segment.
broadcasting and sales
Undifferentiated marketing is another term for mass marketing. It is through this marketing practice that a company will use whatever vehicles necessary to spread it's marketing message. Through this practice segment markets are ignored and whole markets are advertised and marketed to.
Consumer characteristics are used to segment markets into workable groups
Under a multiple-segment strategy, two or more different groups of potential customers are identified as target markets.
A company "may" need to segment if it's products appeal to a more specific demographic group than the general consumer population or if the product offered can be marketed across a larger margin of demographies.
Avon Products, Inc. (It's an $11 billion company, only competes in beauty segment)Revlon Inc.