broadcasting and sales
Industrial markets are often divided on the basis of organizational variables, such as type of business, company size, geographic location, or technological base.
"Marketers sometimes uses psychographic variables, such as personality characteristics, motives, and lifestyles, to segment markets." -Pride & Ferrell: Foundations of Marketing 5th Ed., Pg. 129
Consumer characteristics are used to segment markets into workable groups
Under a multiple-segment strategy, two or more different groups of potential customers are identified as target markets.
segmentation is a creative prcess. marketers normally segment markets by combining several segmentation variables rather than relaying on a single segmentation base. THERE ARE 4 METHODS OF HYBRID SEGMENTATION * Value and Life Style (VALS) * psychographic-demographic segmentation * geo-demographic segmentation * yankelovich's mind base segmentation
Industrial markets are often divided on the basis of organizational variables, such as type of business, company size, geographic location, or technological base.
Yes, you can use motives to segment markets. Look for motives that interests you in order to capitalize on this type of segmentation.
In a segment of memory, whose name is 'data segment'
initialize static variables are stored in data segment where uninitialized static variables are stored in BSS(block storing for Symbol) it also a part of data segment exp static int i=10;//stored in data segment static int i;//stored in BSS (uninitialized data segment) Thanks NAvin
Discuss the segmentation variables you will consider to segment the market for a 150 cc premium motorcycle.
B- Discuss the segmentation variables you will consider to segment the market for a 150 cc premium motorcycle?
"Marketers sometimes uses psychographic variables, such as personality characteristics, motives, and lifestyles, to segment markets." -Pride & Ferrell: Foundations of Marketing 5th Ed., Pg. 129
Consumer characteristics are used to segment markets into workable groups
Under a multiple-segment strategy, two or more different groups of potential customers are identified as target markets.
I and the most interesting your question can will here find http://wikipedia.org
True
Segment marketing requires the marketer to break the total market into smaller segments by using certain variables: demographic, geographic, psychographic, and behavioristic.