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How can a company measure whether customers are just reading an Ad or purchasing?
Wiki User
∙ 7y ago
It depends on where the ad is. If it's online, they can (sometimes) use tracking to see if people clicked on an ad to get to a page where they could make a purchase and then did so; another way (which works for any kind of ad, even TV or radio) is to give a "promo code" in the ad which offers a modest discount; if they use a different promo code for every ad, then at the cost of the discount, the company then knows what ads are effective in producing sales and which are not.
Wiki User
∙ 7y ago
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