How should the company segment the market?
Segment
it is because market are dynamic. The market preferance is always changing, so the company should make sure that their capacity and capability match with their makrket segment demand. If the current segment is not well match toward the company capability, consequently the organization should change their market segment identification
Four basic factors that affect market segmentation areMeasurability of segment:measurability of its effective size,Can you measure the size and growth of the segment. Is the segment growing? Globally the smartphone market is growing very fast. . The fast growth rate is attracting many players within the market.Accessibility of segment: its accessibility through promotional efforts,Is it easy for you to target and reach your segment? Can they be reached with basic communication tools such as radio and TV advertising? If you cannot target your segment effectively with marketing communication then it is not viable.sustainability its appropriateness to the policies and resources of the company.responseindentifiable clear identification of the segment,Suitability of segment:Is there enough spending power within the segment for the company to sustain itself.? Will spending within the smartphone market continue.Actionability of segment:Does the organisation have enough resources to reach their segments?. It is no point in targeting segments you do not have the resources to cater for. If you were a car manufacturer the organisation would not concentrate on the affluent and price sensitive market if they did not have the resources to do so.
panic and investing public's loss of confidence
How should the company segment the market?
Segment
it is because market are dynamic. The market preferance is always changing, so the company should make sure that their capacity and capability match with their makrket segment demand. If the current segment is not well match toward the company capability, consequently the organization should change their market segment identification
Reaching the desired market segment, can be quite challenging unless your company is equipped with a reliable B2B database. And building such a database takes time. However, you can rely on external data providers to help you.
It depends on which market segment the company intends to get listed on. There are three investment market Segments at the Nairobi Securities Exchange namely Main Investment Market Segment (MIMS); Alternative Investment Market Segment (AIMS); and Fixed Income Securities Market Segment (FISMS). Each segment has different requirements.
Four basic factors that affect market segmentation areMeasurability of segment:measurability of its effective size,Can you measure the size and growth of the segment. Is the segment growing? Globally the smartphone market is growing very fast. . The fast growth rate is attracting many players within the market.Accessibility of segment: its accessibility through promotional efforts,Is it easy for you to target and reach your segment? Can they be reached with basic communication tools such as radio and TV advertising? If you cannot target your segment effectively with marketing communication then it is not viable.sustainability its appropriateness to the policies and resources of the company.responseindentifiable clear identification of the segment,Suitability of segment:Is there enough spending power within the segment for the company to sustain itself.? Will spending within the smartphone market continue.Actionability of segment:Does the organisation have enough resources to reach their segments?. It is no point in targeting segments you do not have the resources to cater for. If you were a car manufacturer the organisation would not concentrate on the affluent and price sensitive market if they did not have the resources to do so.
panic and investing public's loss of confidence
Single-segment concentration refers to a marketing strategy where a company focuses all its efforts on targeting and serving a single specific market segment. By tailoring its products, services, and marketing efforts to address the needs and preferences of that particular segment, the company aims to achieve a competitive advantage and drive growth within that niche.
Market segment is a market that has been divided into a channel group already. Segmentation is the process of identifying those market traits and dividing that market into a segment.
In commodity market, the segment that you have trade for profit is the commodity segment.
diffrereniate
they are the same