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How can a small company market and advertise its products with a limited advertising budget?
Wiki User
∙ 16y ago
One of the key ways is to look at your customer base and figure out where they are or will be (for example if you are selling to a summer crowd go to the area they are more frequent to be in the summer) You will pay less for advertising in a tourist town than you will in the City.
If you are a retailer do something news worthy and invite the local media. If there is a reason for them to be there they will. Make a point of getting to know the local media and call them. Ask them for their advice on what is considered media worthy.
Join a local business club and speak to others as well for their ideas.
If you want to reach a larger audience you need national press coverage. This will require some extra ordinary ideas. Ask others for help and don't pass on any idea until you have fully thought it out. Perhaps a minor change to an idea can turn a silly one into something news worthy. (Ever heard of the guy who traded up from a paperclip to own a house...now that we news worthy but buying a house or owning a paper clip isn't)
Good Luck!
Wiki User
∙ 16y ago
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