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Q: How can information system help achieve greater customer intimacy?
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You are consulting with the owner of Better Bodies a national chain of gyms What strategies might Better Bodies use in applying information services to achieve a competitive advantage?

Better Bodies could use computers to monitor and evaluate health and fitness of members and customize workouts in product differentiation strategy. They could use information systems for sales and marketing data research in order to define a niche market that would bring greater profits. They could allow customers to review their health data and add additional information or view statistics to create customer intimacy. If the individual gyms are franchises, then a network could be used for franchisees to share data and research new sales tactics.


What is One of the best ways for firms to enhance customer satisfaction is by providing?

Greater Value on Products


Explain why increasing the lifetime value of a customer is an inexpensive way to secure the future of an enterprise and the four ways to do this?

greater financial growth, with respect to profits, greater likleyhood of long term buisness success


Importance of marketing audit?

To learn where your company or organization can make improvements to achieve better results or a greater ROI.


Should a store employee talk negatively about a customer?

no it goes anti the concept of relationship marketing. the employee must practice good customer so as the retain the customers time and again. notable the cost of gaining new customer is greater then the cost of maintaining the already existing customers. therefore the employee must work In a meaner that will increase the number of returning customers. notable the attitudes of employee must adhere to the principle that the customer is always right ( newcare)

Related questions

How could you use information systems to achieve greater customer attachment?

By using personalized data analytics to understand customers' preferences and behavior, companies can tailor their products and services to better meet their needs. Implementing customer relationship management (CRM) systems allows businesses to track interactions with customers and provide timely and relevant communications. Additionally, creating user-friendly and engaging mobile apps or websites can enhance the overall customer experience and strengthen customer attachment.


Advantage of customer type organisational structure?

allow greater customer focus


You are consulting with the owner of Better Bodies a national chain of gyms What strategies might Better Bodies use in applying information services to achieve a competitive advantage?

Better Bodies could use computers to monitor and evaluate health and fitness of members and customize workouts in product differentiation strategy. They could use information systems for sales and marketing data research in order to define a niche market that would bring greater profits. They could allow customers to review their health data and add additional information or view statistics to create customer intimacy. If the individual gyms are franchises, then a network could be used for franchisees to share data and research new sales tactics.


What is the cheapest broadband plan available in Noida and Greater Noida through Comway?

Comway Broadband's commitment to customer service has resulted in high customer satisfaction rates. Customers appreciate the prompt and efficient service they receive, which has helped the company build a loyal customer base in Noida and Greater Noida.


Which one is greater 33 or 330?

Without further information, 330 is greater.


Where can I find customer service jobs in the greater Miami area?

I have researched the greater Miami area and have found many job offers. Verizon is currently hiring and they have many perks to the job, such as a 401k. Also the YMCA is hiring a customer service position.


What is One of the best ways for firms to enhance customer satisfaction is by providing?

Greater Value on Products


Is 9.327 greater than 9.236?

9.327 is greater than 9.236.


Where is the Customer Care Center located in San Diego?

There are a number of different Customer Care Centers in the greater San Diego area, a valuable list of them can be found in a local phone book as well.


Why scientists keep revising the definition of the meter?

Revisions in the definition of the meter are intended to achieve greater precision.


Which has greater volume 10g chloroform or 10g hexane?

Need more information too answer. Chloroform has greater molar mass.


When was Customer Survey created?

Customer surveys have been used for market research purposes for decades, although they have evolved over time. The structured form of customer surveys that we are familiar with today likely gained popularity in the mid-20th century as businesses began to place greater emphasis on understanding customer needs and preferences.