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How can public perceptions affect customer relations in a business?
Wiki User
∙ 8y ago
Any business wants to have favorable relations with its customers or possible future ones. Therefore, care must be taken to produce "good" products and attach a fair resale cost to them. Customer relations are also important to business for other reasons. Any company wants to have good public elations with the public. This entails any number of issues that can help or hinder a company's image. If, for example, a large retailer like Walmart is perceived to be anti-union or in some ways unfair to its employees, this is bad for business. Normally a large company will have a consumer relations or customer relations department. Also, some companies hire public relations firm to make sure their image among the public is a good one.
Wiki User
∙ 8y ago
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