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McClelland measured a person's need for achievement through a projective test called the Thematic Apperception Test (TAT). This involved showing participants ambiguous pictures and asking them to create a story about what was happening in the picture. Based on the themes and content of their stories, he gauged their need for achievement.

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Q: How did Mcclelland measure a person's need for achievement?
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How does McClelland measure a person's need for achievement?

Thematic Apperception Test.


What is McClellands achievement motivation theory?

McClelland's achievement motivation theory proposes that individuals are driven by a need for achievement, power, and affiliation. This theory suggests that people with a high need for achievement are motivated by challenging goals and personal improvement. McClelland's research has influenced studies on motivation, leadership, and organizational behavior.


David c mcclelland's motivational needs theory?

David C. McClelland's motivational needs theory suggests that individuals have three basic psychological needs: achievement, affiliation, and power. According to this theory, people are motivated by one or more of these needs, which can influence their behavior and drive their actions in the workplace. McClelland's theory highlights the importance of understanding and addressing these specific needs to enhance employee motivation and performance.


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