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Yes, They are the number one laundry detergent and it is difficult for other brands to gain market share. Their marketing mix seems to be very effective. TV, FSI's and product quality all contribute to their success. Take a look at your local Wal-mart shelf, you will be able to see which brand dominates the category.
A fragmented market is one where there are lots of small to mid size companies and where even the big players have stiff competition. There should be no dominant company. No company should have a double digit percentage of the market or at worst low double digits. This is a critical factor for entrepreneurs. The reason this is the most critical factor is because of what it represents. First, it indicates that there are customers for this type of product. If you want to give yourself the best chance to succeed you need to enter a market where there are already customers looking for a solution. You don't want to have to spend a lot of time and money explaining to potential customers why they need a solution for problem X. You want a market where they already know they have a problem and are looking for solutions. Creating markets is the province of the visionary entrepreneur not the practical one. Second, while there is lots of competition there is no competitor who is dominant. There is no competitor who you will always be compared against and have to stand up to. Third, lots of other companies talking about the market and advertising in the market helps you. It creates awareness for potential customers all without you having to spend a cent. A rising tide raises all ships, etc. Finally, in a varied market there's sure to be several companies which you compare very favorably against. Hence, you become a best of breed product when compared to these lesser alternatives. Since there's no obvious product to choose, potential customers will end up taking a somewhat random sampling of the market and you'll have a better chance at being seen as a best of breed option when compared to a random set of alternatives.
Tide and Cheer and P&G Pro Line Floor Finish are some good examples of marketing products.
virgin express, target, tide, ABC, eNasa, Volkswagen, pepsi, firefox, google
When someone else advertise for you it is called surrogate advertising. e.g. Wal Mart advertising for Tide ( a P&G product) detergent or McDonald advertising for Coke.
Crimson Tide grossed $91,387,195 in the domestic market.
The laundry detergent Tide became available to the public in 1946. Tide laundry detergent is made by Proctor and Gamble and makes up 30 percent of the detergent market.
they depend on the tide and arent very realible
They are reversible so they can capture the water's energy as the tide comes in, and again was the tide goes out.
When the tide is high. It intakes water. When the tide is low. It releases the water, spinning turbines, therefore creating power.
The turbines in tidal power stations are reversible to optimize energy efficiency. This means they can generate power both when the tide is coming in (flood tide) and when it is going out (ebb tide). By enabling the turbines to rotate in both directions, tidal power stations can capture energy from the tidal flow in both directions, maximizing their overall electricity generation potential.
they depend on the tide and arent very realible
The tide! (SOS?)
they depend on the tide and arent very realible
They provided fresh troops
I just saw an ad for Tide that states they have one out now.
The process of harnessing energy from the ocean's tide is very similar to that of harnessing water through a hydroelectric dam. As the turbines turn they create energy. This happens both as the tide comes in and as the tide goes out. The turbines' energy is then routed to storage generators and sent out through power lines to feed the power needs of the community.