answersLogoWhite

0


Want this question answered?

Be notified when an answer is posted

Add your answer:

Earn +20 pts
Q: How did P and ampG maintain Tide and and ldquostaying power and in the market?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Continue Learning about Marketing

Is Tide laundry detergent using a proper Marketing Mix?

Yes, They are the number one laundry detergent and it is difficult for other brands to gain market share. Their marketing mix seems to be very effective. TV, FSI's and product quality all contribute to their success. Take a look at your local Wal-mart shelf, you will be able to see which brand dominates the category.


What is fragmented market?

A fragmented market is one where there are lots of small to mid size companies and where even the big players have stiff competition. There should be no dominant company. No company should have a double digit percentage of the market or at worst low double digits. This is a critical factor for entrepreneurs. The reason this is the most critical factor is because of what it represents. First, it indicates that there are customers for this type of product. If you want to give yourself the best chance to succeed you need to enter a market where there are already customers looking for a solution. You don't want to have to spend a lot of time and money explaining to potential customers why they need a solution for problem X. You want a market where they already know they have a problem and are looking for solutions. Creating markets is the province of the visionary entrepreneur not the practical one. Second, while there is lots of competition there is no competitor who is dominant. There is no competitor who you will always be compared against and have to stand up to. Third, lots of other companies talking about the market and advertising in the market helps you. It creates awareness for potential customers all without you having to spend a cent. A rising tide raises all ships, etc. Finally, in a varied market there's sure to be several companies which you compare very favorably against. Hence, you become a best of breed product when compared to these lesser alternatives. Since there's no obvious product to choose, potential customers will end up taking a somewhat random sampling of the market and you'll have a better chance at being seen as a best of breed option when compared to a random set of alternatives.


What are some examples of marketable products?

Tide and Cheer and P&G Pro Line Floor Finish are some good examples of marketing products.


What are 9 labels or advertisements for products which use circles in their name or logo?

virgin express, target, tide, ABC, eNasa, Volkswagen, pepsi, firefox, google


What is surrogate advertising. how differ is it from product advertising?

When someone else advertise for you it is called surrogate advertising. e.g. Wal Mart advertising for Tide ( a P&G product) detergent or McDonald advertising for Coke.

Related questions

How much money did Crimson Tide gross domestically?

Crimson Tide grossed $91,387,195 in the domestic market.


What is the history of Tide laundry detergent?

The laundry detergent Tide became available to the public in 1946. Tide laundry detergent is made by Proctor and Gamble and makes up 30 percent of the detergent market.


What is a disadvantage of power?

they depend on the tide and arent very realible


Why are the turbines in a tidal power station reversible?

They are reversible so they can capture the water's energy as the tide comes in, and again was the tide goes out.


How does a tidal work?

When the tide is high. It intakes water. When the tide is low. It releases the water, spinning turbines, therefore creating power.


Why are the turbines in tidal power stations reversible?

The turbines in tidal power stations are reversible to optimize energy efficiency. This means they can generate power both when the tide is coming in (flood tide) and when it is going out (ebb tide). By enabling the turbines to rotate in both directions, tidal power stations can capture energy from the tidal flow in both directions, maximizing their overall electricity generation potential.


What is a disadvantage of water power?

they depend on the tide and arent very realible


The Bay of Fundy is the site of a power plant that harnesses?

The tide! (SOS?)


What is a disadvantage of water power stations?

they depend on the tide and arent very realible


How did American military power turn the tide of war?

They provided fresh troops


Is there a high efficiency cold water detergent on the market?

I just saw an ad for Tide that states they have one out now.


What is the parts of tidal electricity?

The process of harnessing energy from the ocean's tide is very similar to that of harnessing water through a hydroelectric dam. As the turbines turn they create energy. This happens both as the tide comes in and as the tide goes out. The turbines' energy is then routed to storage generators and sent out through power lines to feed the power needs of the community.