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The Civil Rights Movement began in the 1960's with a more passive but persistent approach, sit ins and civil disobedience being the main methods of change and awareness raising. In the 70's, the focus shifted more towards a "Black Pride" awareness, this had an effect on everything from advertising to this newly liberated demographic to programing and entertainment.

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Q: How did the civil rights movements change in the late 1960s and early 1970s?
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