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Marketing, marketing and marketing - Any decisions a company makes derive from one of 2 intentions: to deliver a product of quality leading to profit or to leave its mark on the social framework of the world - also leading to profit (unless we're referring to non profit organizations).
In the first case the product must match its features & benefits to the sought benefits of a specific audience that's let you know they want those features (as their benefits). Simply put - find out what people want, within the realm of what you can reasonably deliver and then let them know you can deliver. Done successfully, marketing matches up what people want with what a company can provide with the product or service it produces or distributes. It makes that potential marriage known through effective marketing. The focus is either on the achievement of the sought benefits (how the buyer will feel or fare as a direct product/service result) or on the solution to an expressed pain or obstacle endured by the customer (how the product/service will relieve the pain)
Often, a company that's gained fame or a solid reputation resulting from the successful implementation of marketing that aptly conveys available benefits to enough folks who buy the product and actually experience the advertised available benefits (nirvana!) can use that solid reputation to influence social policy. Good examples are pharmaceutical firms, oil refining firms, auto manufacturers, agricultural concerns.
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Who buys more computer hardware consumers or corporations?
Corporations
Why do terrorist often oppose multinational corporations?
The corporations represent the spread of American culture. The corporations have influence on foreign governments. The corporations threaten to alter ancient cultures.
Why does food industry have so much influence?
The food industry has become consolidated by a small handful of powerful corporations that control everything from the farmer to the retailer. The industry uses powerful lobbyist groups to influence political leaders in order to cap regulations that effect the corporations operating costs. Additionally ,by monopolizing the industry these large corporations influence production, supply chain and even the consumers behavior through effective marketing tactics.
Why can consumers have influence over consumers?
Politicians rely on the votes of consumers to keep them in office.
Does the concept of consumer sovereignty refer to situations in which consumers are represented on the Board of Directors of large corporations?
Yes, the concept of consumer sovereignty refers to situations in which consumers are represented on the Board of Directors of large corporations.
What best explains why the free-market system follows a circular flow model?
consumers and producers influence each other in a circular fashion
What is the role of food to consumers?
It is an essential life element. Consumers eat food, corporations then devour consumer's minds. You know...., the food chain?
Why do consumers have influence over politicians?
Politicians rely on the votes of consumers to keep them in office.
Because the choices of consumers influence producers and the choices of producers also influence consumers the free-market system has which of the following?
A circular flow of influences
Name two factors that influence a consumers needs and wants?
Two factors that could influence a consumers needs and wants could be their peers or advertising.
How quantitative approach is useful in Mcdonalds?
It can hep to predict the sales of the corporations. It can help to get a feedback to consumers.
What is something consumers do to influence producers?
Is by demanding the product
