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Price is not often the decision! Customers rarely make decisions based only the price but on the precieved value. If the goods or service is poor or inaproppriate the apparent reason stated maybe price but there is often no value attached to the goods by the customer.
It does not affect pricing, it is a component of marketing mix.
There are various factors that affect the pricing decisions of a company. Customer, competition, economical factor's such as weak buying power or recission and the host govt laws. Besides these factors internal factors of companies are also affectimg the priciog decision.
Businesses segment their pricing to appeal to different customers. Managers recognize that some customers are willing to pay more for quality than others.
skimming pricing is for new or innovative product, the price at the begining is high and customers are not price sensitive. penetration pricing set a low price at the begining to gain a mass market, and the price will rise later. The customers are price sensitive.
Price is not often the decision! Customers rarely make decisions based only the price but on the precieved value. If the goods or service is poor or inaproppriate the apparent reason stated maybe price but there is often no value attached to the goods by the customer.
What factors usually affect pricing?
It does not affect pricing, it is a component of marketing mix.
There are various factors that affect the pricing decisions of a company. Customer, competition, economical factor's such as weak buying power or recission and the host govt laws. Besides these factors internal factors of companies are also affectimg the priciog decision.
Businesses segment their pricing to appeal to different customers. Managers recognize that some customers are willing to pay more for quality than others.
skimming pricing is for new or innovative product, the price at the begining is high and customers are not price sensitive. penetration pricing set a low price at the begining to gain a mass market, and the price will rise later. The customers are price sensitive.
There are various pricing options available including retail, promotional and discount pricing. Businesses use various strategies to attract customers on a regular basis.
Mostly competitor external prices affect pricing.
Inventory adjustments can produce large swings in paper pricing
Tony Cram has written: 'Customers That Count' 'Smarter pricing' -- subject(s): Management, Marketing, Pricing
Well, based on their pricing, families with not alot of money.
What factors usually affect pricing?