There is a common misconception that you can "Copyright the material". According to the the federal regulations: "The following are examples of works not subject to copyright ...: Words and short phrases such as names, titles, and slogans; familiar symbols or designs; mere variations of typographic ornamentation, lettering or coloring; mere listing of ingredients or contents;" 37 CFR 202.1 However, you can get "trademark" protection merely by using sufficiently distinctive words or phrases as a "brand" in association with your goods or services. The more distinctive, the stronger the protection. You may also seek to register the words in a state or in the federal Trademark Office so that others will be aware of your property rights in the mark, when used in association with the type of goods recorded in your registration application, even if you haven't yet begun to ship the product. You may use your trademark rights to prevent others from selling or importing goods that are likely to be confused as coming from your company because they use similar words as a brand name. See related questions that further describe the scope of your trademark rights and how to register, etc.
You file with the Gov't. They have a website. (Search trademark) with all the details. it costs about 500.00 to file & 6 mo. process. if awarded, you get for 10 yrs.
To trademark a phrase, normally you will first establish that you're using it in commerce (as a business name or slogan, for example). Then register with the trademark office of all countries in which you intend to do business.
Trademark Slogan mark registered trademark
You would file an application for trademark with the US Patent & Trademark Office (http://www.uspto.gov)
Rather than trademark a business, you would trademark its marks used in trade: name, logo, slogan, etc.
Sony applied for a registered trademark on the phrase "shock and awe."
Since names, titles, and common words/phrases are not eligible for copyright protection an advertising slogan could only be registered as a trademark.
Mission statement
A trademark is a mark used in trade, such as a business or product name, logo, or slogan.
A trademark is a type of intellectual property, specifically a mark used in trade: a business or product name, logo, or slogan.
The ™ indication can be used on anything you are using as a mark in trade, such as a logo or slogan; the ® indication is used to note a formally registered trademark.
No. Incorporation is the legal creation of a new corporate body, such as a business, a government, or a non-profit organization. Trademark is the protection of the name, logo, or slogan of an organization or product. Answers Corporation is incorporated. Answers.com is a registered trademark of the Answers Corporation.
A trademark is a mark used in trade, like a business name, logo, or slogan. Although established trademarks are protected without registration, a registered trademark has been submitted to the country's trademark office for addition to the registry.