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How do you identify client needs in b2b sales?

Updated: 8/17/2019
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14y ago

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# Find the client's Pain, and # Make a Contract to agree how the sales process will proceed. Don't accept easy "needs" that draw you into free consulting, find out what the real fear or pain of the prospect: this is fully consistent with the relationship selling model. A mutual agreement on how to proceed also seems completely reasonable.

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