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The best bet to increase traffic is "SEO". Search engine optimization can really make a big difference in your traffic but also you need to provide great and relevent content in order to convert your visitor into customer.

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Yeah SEO is good strategy for improving traffic.But do it carefully because now you can be penalized for over optimization also.After penguin update we should focus on high quality links and content.Try to choose links from different anchor text.Blog commenting on relevant blogs that based on your niche.Use Press release,Guest posting on relevant site,Try to include contextual links as Google much prefers links that are within the body of content because content is what is ultimately valuable to most Google users.

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