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If you plan to make money from the materials, or you would be upset to see others using the materials without your permission, you would want to assert (or register, if available) copyright. If you plan to use the materials as a logo, business name, or slogan (a "mark") in trade, you would want to register it as a trademark.

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13y ago
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11y ago

If you're using a copyrightable work as a mark in trade, you would want trademark protection. Most trademarks are best protected only as trademarks.

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Q: How do you know when you need a trademark or copyright?
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