How do you market a restaurant?

Answer 1

* STEP 1: Clarify your concept and put all the proposed details--from decor to dessert choices--in writing. If you can't write about them, they need more thought. * STEP 2: Investigate the regulatory requirements, both city and state. Prepare for a plethora of paperwork, including byzantine building codes with regulations covering everything from kitchen exhaust systems to interior finish requirements. * STEP 3: Find an ideal location. Do a demographic study of the surrounding area. Research the amount of foot traffic and the availability of easy parking. Then negotiate a lease you can afford. * STEP 4: Plan your menu early in the game. Kitchen layout and equipment purchases depend on it. Reduce your equipment costs either by purchasing used equipment or leasing new. * STEP 5: Find the funds. Write a detailed business plan and consider forming a small private corporation or starting a limited partnership. However much money you think you need, raise more. Many restaurant consultants blame the high rate of new restaurant failures on undercapitalization. * STEP 6: Allocate the available space. Remember that in addition to dining and kitchen areas you'll need room for dishwashing, storage, bathrooms and administrative work. * STEP 7: Plan the layout for the dining area. Remember to balance your desire for the maximum number of seats with your future customers' desire to shun tables crammed into awkward corners. Also avoid locating tables in the middle of the room like woebegone little islands. "Nestle tables--particularly two-tops--against low divider walls or other architectural features," advises restaurant owner and designer Pat Kuleto. * STEP 8: Keep the kitchen layout focused on efficient, safe food preparation. Ensure that there is sufficient light and ventilation, as well as enough space so that cooks, servers and dishwashers are not bumping into one another at the busiest times. * STEP 9: Don't neglect the graphics. From the exterior signage to the look of the menus, graphic design plays an important part in a restaurant's overall look. * STEP 10: Pay attention to lighting design. Focus dramatic light onto the tables to highlight the food, and complement it with glowing atmospheric light to make the customers look good. * STEP 11: Research and develop the menu. Taste-test the recipes repeatedly until the kitchen can achieve consistency. Remember that the food also has to look good on the plate. Plot out your menu pricing strategy. Have the final menu proofread before sending it to the printer. * STEP 12: Decide whether to offer full bar service. Apply for a wine and/or liquor license. * STEP 13: Investigate insurance needs thoroughly. Restaurants are simmering stockpots of potential accidents--from fires to floods to food poisoning and a hundred other potential horrors. The National Restaurant Association (restaurant.org) is an outstanding resource for insurance-related information. * STEP 14: Select and train the staff. Look for enthusiasm as well as experience. Allow ample training time before the restaurant opens. Remember that the person running the front of the house is as important as the person running the kitchen, and great service is as important a factor in winning customer loyalty as great food. * STEP 15: Set up a bookkeeping and accounting system. Establish control over the meal checks. There are dozens of scams that dishonest servers and cashiers can pull; get some expert advice on how to prevent them. * STEP 16: Designate a core of trusted employees to supervise storage areas carefully. Stress that they must check in all deliveries and audit the food inventory frequently. * STEP 17: Pass your opening inspection by a food safety specialist with your local health department, along with a Plumbing inspection. You'll receive a permit to operate, which will be reviewed yearly. * STEP 18: Open your doors and welcome hungry diners. Overall Tips & Warnings * Plan an advertising and public-relations campaign that begins even before the restaurant opens. Contact the food editor of the local newspaper about doing a "great new restaurant coming soon" story. * Read books on planning, designing and securing investment for restaurants. Take a class at a university's hotel administration school. Read Restaurant Business magazine (restaurantbiz.com) for strategies and resources. * You'll need to provide your local health department with a list of menu items, as well as how they are prepared, cooking times, refrigeration temperatures and more. * Decide on the restaurant's overall look. Beware of trendy, contrived design. Patrons may enjoy it for the first visit or two, but then can tire of it quickly. Go for warmth over edginess. * Be cautious about making coupon offers. They often have a low success rate for generating repeat customers.

Answer 2

There are many ways that you can differentiate a new restaurant from the competition.

• Offer a unique menu or unique menu items (i.e. Hawaiian flare or call a regular hamburger a Betta' Burger)
• Create a themed-environment (a Fifties Diner or an African Safari getaway)
• Team up with other businesses, creating cross promotional opportunities
• Have employees wear certain clothing or uniforms

The options are endless...get creative!

Answer 3

There are many ways to market your restaurant.

You can do radio commercials,TV ads, Newspaper ads,

Use online techniques like Facebook, Twitter or Mobile Marketing.

Answer 4

Technically "opening" the restaurant isn't really the problem, it's keeping it running after it's open that's the main issue. Most new restaurants fail and close in their first year.

Answer 5

Stay formal, confrotable and patient!