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How do you promote your product?

Updated: 9/11/2023
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7y ago

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Product promotion is a very complex process. Prior to doing any promotion, you have to know your product, your competitors, and your target market. Knowing these will enable you to determine the most appropriate marketing plan. I suggest that you pick up a book on the subject to get you started. You may also consider hiring a consultant to create a marketing plan for you.

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I think its also important that as well as showing that your product is up to standard with the competition, you make it very obvious and exciting what is different about your product.

Example: The iPod was not the first mp3 player around, is not the cheapest, does not work the best and is not user serviceable at all. The only two things that make it stand out from the crowd are the way it looks and the fact that Apple make them and they have a good reputation (although not for mp3 players). Apple have used these two points to their utmost, almost exclusively selling iPods from the angle that they are the 'coolest' thing to have, without really claiming anything about the functionality as they know it is not the best.

This, coupled with the right people using their product, has secured them the greater part of the market share on mp3 players!

This is true for products that are more difficult to market as well, insurance and banking for example. How many adverts do you see for these things where they concentrate on the smallest detail such as giving a nice replacement car in the event of a crash or a choice of designs on your credit card? These things don't really matter at all in terms of the overall quality of the product, but they make it stand out and look different and that is often all you need. Remember that as soon as someone actually picks up the phone to find out more, you have them, but you need that hook!

ANSWER:

Write short articles about your web page, use keywords.

Write articles you are knowledgeable or passionate about.

Make your website famous and known!

This is an easy way to publish, advertise your website and ideas.

Be Interesting!

These last advices are really accurate. In order to make your website known, addressing your product or service to the right market niche, you should start up a strategy.

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