Snob appeal is widely used in advertising , by suggesting that if you own this car, or that designer's clothes. or live in an exclusive area, these things will somehow make you better than others. People who succumb to snob appeal are generally shallow , materialistic, and often insecure.
From MSN Encarta: qualities that appeal to snobbery:qualities intended to appeal to a sense of snobbery in people and make them want to be part of or have something
AnswerThe expression snob appeal simply means appealing to snobs. So in London one might say 'an SW3 [Chelsea] address is very classy and has lots of snob appeal'. Most designer clothes and accessories have snob appeal.
Snob appeal
persuasive technique.
Snob appeal advertisements work best on people who want to feel superior.
snob appeal can either be one of the most blatant or the most subtle of the approaches. testimonials are sometimes based on snob appeal by attempting to get the consumer to identify with the famous person endorsing the product.
symbolize superiority.
bandwagon appeal snob appeal and many more!
Snob appeal
advertising techniques
persuade
rule of 3 eg: grace space pace command eg: you can do it! rhyme alliteration use product name
Some examples of the appeal technique used to lure customers are bandwagon appeal, snob appeal, testimony appeal, false-image appeal, humor appeal, reward appeal, and scientific evidence appeal.