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How does McDonald's use technology to learn what customers want?
Wiki User
∙ 14y ago
McDonalds has a POS device known as the Hand Order Taker (HOT) which allows employees to stand out in line and take the customers order before they reach the register creating efficiency for the business while learning what customers want in terms of their orders. Another way is by conducting research on competitors and what they have to offer people and what people are getting out their business. They then incorporate this into the McDonalds business. For example, Deli Choices and salads competing with Subway and the choice of chicken competing with chicken outlets such as KFC, Red Rooster and Oporto.
Wiki User
∙ 14y ago
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