0
Counter-advertising commonly is used to balance the effects that alcohol advertising may have on alcohol consumption and alcohol-related problems. Such measures can take the form of print or broadcast advertisements (e.g., public service announcements [PSAs]) as well as product warning labels. The effectiveness of both types of counter-advertising is reviewed using the Elaboration Likelihood Model as a theoretical framework. For print and broadcast counter-advertisements, such factors as their emotional appeal and the credibility of the source, as well as audience factors, can influence their effectiveness. Further, brewer-sponsored counter-advertisements are evaluated and received differently than are the more conventional PSA counter-advertisements. For warning labels, both the content and design of the label influence their effectiveness, as do audience factors. The effectiveness of those labels is evaluated in terms of the extent to which they impact cognitive and affective processes as well as drinking behavior.
Wiki User
∙ 12y ago
Add your answer:
Earn +20 pts
What is not a way that the media is used to sell alcohol?
Alcohol is media is NOT shown being given to children.
What has the author Juha Partanen written?
Juha Partanen has written: 'Alcohol and the mass media' -- subject(s): Alcoholism in mass media
How is alcohol portray in the media?
Alcohol is often portrayed in the media as glamorous, exciting, and a social lubricant, creating the impression that it enhances social interactions and fun. However, there is less focus on the negative consequences of excessive alcohol consumption, such as addiction, health issues, and impaired decision-making.
What has the author Anders Hansen written?
Anders Hansen has written: 'The Mass Media and Environmental Issues (Studies in Communication and Society (Leicester))' 'Television and public images of drinking, alcohol and alcohol related behaviour' 'Environment, Media and Communication'
What are three factors that influence alcohol use among teens?
Peer pressure, family environment, and media influence are three factors that can influence alcohol use among teens. Adolescents may be motivated to fit in with their peers who are drinking, may be influenced by family members who drink, or may be exposed to media messages that glamorize alcohol consumption.
How does the media change its reporting on women's sports?
They report on fitter women
What is phenyl ethyl alcohol agar?
Phenylethyl alcohol agar (PEA) is a selective media used to cultivate Gram (+)microorganisms. The active ingredient, phenylethyl alcohol, inhibits or reduces growth of Gram (-) microorganisms by interfering with DNA synthesis.
What are a few of the most popular alcohol rehabilitation centers?
The most popular alcohol rehabilitation center is by far the Betty Ford clinic. This is the one that has probably helped the most people in the mainstream media.
How media influences people on alcohol?
Research by health agencies, governments, universities and others around the world for decades indicates that alcohol ads do not increase total alcohol consumption. Producers spend millions of dollars on alcohol ads not to increase overall production, but to increase their own share of the market. Effective advertisers do so at the expense of their competitors, who lose market share.
Nagative effect of media on children?
Here are some negative effects: - The media can be showing an ad which has e.g. a person jumping off a cliff as a joke and small children may want to copy. -The media could have used cigarettes, drugs or alcohol in the advertisement which little children may grow up to use. -The media quite frequently uses sexual content which can possibly have a negative effect. Hope this helps.
Why did people believe prohibition was necessary?
The reasons why people wanted a prohibition on alcohol because of the apparent effects it had on people - and you still see them today (but probably not as common as back then or as hyped in mass media).
What is a media?
a traditional media is a media that is traditional
