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How does Proctor Gamble selling soap in France affect a U.S. marketing strategy?
Wiki User
∙ 16y ago
Are you in my Marketing class? LOL..... Which Marketing class would that be?
Wiki User
∙ 16y ago
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Proter Gamble begins to sell Safeguard soap in France?
Proctor and Gamble began selling Safeguard soap in France in the year 1898. It is still being sold in France and also in other countries including the US.
What is the International Marketing Environment in France?
The international marketing environment in France is quite different during August, when most people take vacation for the entire month. Fashion is a huge priority in France with Fashion Week hosted for global designers to showcase new designs.
When and where did Coco Chanel start her business?
She started her business in 1909, a millinery, France.
What are the global marketing mix elements?
Elements of the global marketingNot only do standard marketing approaches, strategies, tactics and processes apply, global marketing requires an understanding of global finance, global operations and distribution, government relations, global human capital management and resource allocation, distributed technology development and management, global business logic, interfirm and global competitiveness, exporting, joint ventures, foreign direct investments and global risk management. The standard "Four P's" of marketing: product, price, placement, and promotion are all affected as a company moves through the five evolutionary phases to become a global company. Ultimately, at the global marketing level, a company trying to speak with one voice is faced with many challenges when creating a worldwide marketing plan. Unless a company holds the same position against its competition in all markets (market leader, low cost, etc.) it is impossible to launch identical marketing plans worldwide. Nisant Chakram(Marketing Management)ProductA global company is one that can create a single product and only have to tweak elements for different markets. For example, Coca-Cola uses two formulas (one with sugar, one with corn syrup) for all markets. The product packaging in every country incorporates the contour bottle design and the dynamic ribbon in some way, shape, or form. However, the bottle can also include the country's native language and is the same size as other beverage bottles or cans in that same country. PricePrice will always vary from market to market. Price is affected by many variables: cost of product development (produced locally or imported), cost of ingredients, cost of delivery (transportation, tariffs, etc.), and much more. Additionally, the product's position in relation to the competition influences the ultimate profit margin. Whether this product is considered the high-end, expensive choice, the economical, low-cost choice, or something in-between helps determine the price point. PlacementHow the product is distributed is also a country-by-country decision influenced by how the competition is being offered to the target market. Using Coca-Cola as an example again, not all cultures use vending machines. In the United States, beverages are sold by the pallet via warehouse stores. In India, this is not an option. Placement decisions must also consider the product's position in the market place. For example, a high-end product would not want to be distributed via a "dollar store" in the United States. Conversely, a product promoted as the low-cost option in France would find limited success in a pricey boutique. PromotionAfter product research, development and creation, promotion (specifically advertising) is generally the largest line item in a global company's marketing budget. At this stage of a company's development, integrated marketing is the goal. The global corporation seeks to reduce costs, minimize redundancies in personnel and work, maximize speed of implementation, and to speak with one voice. If the goal of a global company is to send the same message worldwide, then delivering that message in a relevant, engaging, and cost-effective way is the challenge. Effective global advertising techniques do exist. The key is testing advertising ideas using a marketing research system proven to provide results that can be compared across countries. The ability to identify which elements or moments of an ad are contributing to that success is how economies of scale are maximized. Market research measures such as Flow of Attention, Flow of Emotion and branding moments provide insights into what is working in an ad in any country because the measures are based on visual, not verbal, elements of the ad.
What is LVMH Moet Hennessy Louis Vuitton SA?
LVMH Moet Hennessy Louis Vuitton SA is a manufacturer of high quality luggage based in Paris, France
Howdoes proctor and gamble selling soap in France affect a us marketing stratery?
Since France does not use soap, the maufacturers must find a more effective way to market their soap in the US.
Proter Gamble begins to sell Safeguard soap in France?
Proctor and Gamble began selling Safeguard soap in France in the year 1898. It is still being sold in France and also in other countries including the US.
What was the strategy for the invasion of France at Normandy?
hit the Germans where they did not expect.........................
What is the most popular french car brand?
The #1 selling car in France is the Renault Clio. Renault is also the # 1 selling manufacture in France.
What was the strategy behind the schlieffen plan?
speed to attack France, the Russia
Best-selling musician Mireille Mathieu is from where?
France
What is the best selling champagne in France?
Verdi Spumonti $3.99 in grocery store, but that might be wine
Why did Robert De la Salle establish trading posts along the Mississippi River?
France made a lot of money selling furs along this river.
Which Allied Military strategy led to the liberation of France?
island hopping in the pacific
What is the best selling candy bar in France?
Snickers
What is the International Marketing Environment in France?
The international marketing environment in France is quite different during August, when most people take vacation for the entire month. Fashion is a huge priority in France with Fashion Week hosted for global designers to showcase new designs.
What was Germany strategy to surprise France by invading through belgium?
Blitzkreig. Schhlieffen plan.
