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From the beginning, copyright was all about money: making sure the creator got as much as he could, and stopping others from doing so at his expense. "Moral rights" have been added in recent years in some countries, but for the most part, it's all about the money.

The popularity of Creative Commons licenses shows that for a lot of creators, it's really about the art. Far from copyright's fear that if they can't get paid for it, they won't do it, creators using CC are more interested in getting the materials out there, and seeing them get used.

Particularly in recorded music, artists have known for years that releasing an album for free download saves thousands of dollars for duplication, printing, and mailing; now they also see that allowing sharing (or even derivative works) via a CC license means invaluable word-of-mouth advertising. They might lose money on the recording, but they will certainly earn it back with ticket sales and other merchandise.

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Q: How does a CC license challenge the thinking around copyright?
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