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Q: How does product influence the choice of distribution channel?
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How would a cost benefit analysis influence the choice of method to promote one product within your organisation?

With the help of cost-benefit analysis, an organization can decide what product will sell the most. This will also influence the advertising method used to promote a certain product.


What are distribution channel?

Making the products available effectively and efficiently to the end consumers is taken care under the place concept of the marketing mix also known as marketing channel or distribution channel. Decisions concerning distribution channels are of utmost importance to manufacturers. It is concerned with how the product gets through the producer to the consumer. Most of the manufacturers do not sell the products to the end users. They use a set of intermediaries which perform different roles in the channel network. Each member in this chain or channel serves as a link in the distribution network linking the manufacturer to the end user. The organisations invest heavily in making a product of customer's choice. If the organisation don't make arrangements to deliver or make it available to prospective buyers at the right time and the right place, it is sure to fail in the market. Imagine a customer has to contact the manufacturer for the products like shampoo, soaps, etc. and arrange his own transport. It will be a big hassle for the customer who would rather prefer something that is easily accessible.


How does Stihl's choice of distribution channels and advertisements contribute to its differentition strategy?

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Effects of advertising on consumers choice?

Advertising affects consumers choice. The advertising creates a feel or desire in consumers to sway their opinion toward the product.


Will a prime-time television slot always guarantee an advertiser the best results in selling a product?

When it comes to any type of advertisement you have to keep in mind the demographic of people that you are marketing your product to. For instance, if I were selling a new line of golf clubs my best bet would be to advertise on a golf channel, or at least some sports channel. This makes sense because the majority of people who watch the Big Bang Theory probably don't play golf, but those that watch the golf channel probably do have an intrest in playing. Remember that prime time slots are filled with shows that appeal to the majority of everyday people, so if a product appeals to a large variety of people then a primetime slot may be the best choice. I hope this helps.

Related questions

If you change the channel on a wireless NIC on a LAN what will happen if you try to email?

Choice of channel does not influence your internet application but it might influence your connectivity if settings were not configured properly.


How would a cost benefit analysis influence the choice of method to promote one product within your organisation?

With the help of cost-benefit analysis, an organization can decide what product will sell the most. This will also influence the advertising method used to promote a certain product.


What influence consumers shopping choice?

The things that influence consumers choices are: Promotions, offers, etc the quality of the product where the product has come from What shop the product is being sold in.. preferences from friends Hope that helped.. :D


What channel is breaking Benjamin on for music choice?

Music Choice Rock channel.


What are distribution channel?

Making the products available effectively and efficiently to the end consumers is taken care under the place concept of the marketing mix also known as marketing channel or distribution channel. Decisions concerning distribution channels are of utmost importance to manufacturers. It is concerned with how the product gets through the producer to the consumer. Most of the manufacturers do not sell the products to the end users. They use a set of intermediaries which perform different roles in the channel network. Each member in this chain or channel serves as a link in the distribution network linking the manufacturer to the end user. The organisations invest heavily in making a product of customer's choice. If the organisation don't make arrangements to deliver or make it available to prospective buyers at the right time and the right place, it is sure to fail in the market. Imagine a customer has to contact the manufacturer for the products like shampoo, soaps, etc. and arrange his own transport. It will be a big hassle for the customer who would rather prefer something that is easily accessible.


How does socio-economic environment influence career choice?

how does influence our choice of career


How does socio-economic environment influence choice career?

how does influence our choice of career


What channel is the people's choice awards?

channel 30


What channel is the teen choice awards?

its on channel 11


What are the factors that influence the choice of forms of ownership?

Five factors that can influence the choice of for of business ownership?


What factors influence the choice of market entry method?

what factors influence the choice of market entry method?


What channel is the Kid's Choice Awards on?

The Kids Choice Awards Are On Nickelodeon