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Rolex positions itself as a tribute to excellence, an object of passion and a symbol for all times. The Rolex positions itself on both functional and emotional grounds. Initially, it was self-winding, water-resistant and durable stainless steel watch but with time it has incorporated the sporty style and sophistication. Now Rolex is a status symbol and the token of success on the wrist of an individual.

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Q: How does the rolex watch positioning itself in the market?
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