How is Search Engine Optimization benefited for a website?

Answer 1

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As a Web Developer and SEO/SEM Expert I can easily answer this question for you. Search Engine Optimization is a complex process based on the search engine's algorithms which rank the site based on Meta Data and the website's RELATIVE CONTENT. Most people are very good implementing their Meta Data, however they lack in the area of including relative content into the website.

So to answer your question without typing 10 pages (which I could do) SEO (Search Engine Optimization) is the process implementing proven, ethical and search engine methods to a website to improve the Ranking in the Search Engines. With your meta data you will have keywords and even though the Search engines do not necessarily go by your keywords, users searching for information and a site such as yours, will use "Search Words" in a Google (Yahoo, MSN, Bing, etc.) to get results from the search word. As the user clicks on the search, the Highest Ranking sites Sponsored Sites (Adwords/PPC) will come up first. The websites with the best Search Engine Optimization will be ranked the highest and it has been proven that most users will only use the first 3 pages to find the website or information they are searching for.

It also requires submitting your site to the Search Engines and I believe it is important to do an analysis on sites by looking at their Meta Data of their website so you can see their strengths and weaknesses. By building your site and including elements of your competitor's weaknesses will help you gain rank and pass them up. It can take time, so you need to keep working at it and "tweaking" your meta tags and content of your site. With hard work, analysis and patience you will be successful. A time frame is based on several factors; including the amount of competition you have and the Geographic you plan to cover.

Also, the amount of years the Domain Name has been active and the sites which link back to you play a role in the ranking as well; so it is good to find sites relative to yours, but not a competitor, and see if they would link to your site. It's best to find website which have a High Page Rank.