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Getting to the top of the search engines does not happen by accident. Each search engine has an algorithm that determines which websites' pages rank at the top of search results based on the value each page provides for its visitors. These algorithms are closely guarded secrets. Although no one has access to these formulas, through practice and experience, SE optimizers begin to see patterns that are consistent in getting results.
Some components to the algorithms are:
- onsite content
- link popularity
- link authority
- social media
- activeness
You can attempt this yourself, or search engine optimization companies also help websites to improve their rankings, using various strategies.
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