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With more and more purchases being made online, less and less customer service issues are handled in person. Even when a purchase is made in-store, the customer service is often handled with the use of technology such as a an automated phone system and e-mail. Smartphones are also rapidly changing the customer service environment; sending coupons and offer codes directly to phones through mms.
Ø Marketing Promotes your company - builds awareness that you existØ Describes your products/services - let's people know what you doØ Announces new products/servicesØ Differentiates your offerings from competitorsØ Brings qualified prospects to youØ Helps build professional networksØ Marketing = Corporate strategy: aligning company goals with customer needsØ Keeps staff in the loop & motivated to work for your companyØ Keeps you up to date on industry trendsØ Let's you know which offerings are most in line with customer objectivesØ Let's you know which offerings aren't working & should be droppedØ Gives you ideas for future offeringsØ Positions you/your firm as expert in specialty areaREGARDS : : : VERDAN MAHMOOD BS(IT)
A successful customer relationship management strategy will address four key areas of business: strategy, people, technology, processes.CRM (UK) ltd. Call the combination of these elements as cog wheel processes.The handle of the cog wheel is the corporate strategy that gives the "direction" to the company. In turn the strategic direction moves the two "enablers": people and technology. The "interactions" between these elements are the business processes that sit behind successful customer relationship management.
That depends on what you mean by CRM:If you mean Composite Risk Management, then its function is identifying hazards and controlling risks across the full spectrum of Army missions, functions, operations, and activities, both on-duty and off-duty.If you mean Customer Relationship Management, then its function is using technology to improve customer relationships, including organizing and automating sales, customer service, and technical support.
It depends greatly on the product or service and the age of the company. If you were starting a new cell phone company, you would need many more sales people than customer service staff. As your business grew, your customer service staff would grow at a much faster rate than your sales force. Eventually, your sales force might actually shrink while customer service continued to grow along with your customer base. If you sold a low tech, low maintenance product such as coffee mugs, you would need relatively few customer service people. As the product increases in technology and life-span, you will need more customer service reps per customer. It would be better to look at a ratio of customers service people to customers; and, a ratiio of sales people to sales goals.
With more and more purchases being made online, less and less customer service issues are handled in person. Even when a purchase is made in-store, the customer service is often handled with the use of technology such as a an automated phone system and e-mail. Smartphones are also rapidly changing the customer service environment; sending coupons and offer codes directly to phones through mms.
Businesses must continually research what their customer's needs are in order to produce products that meet their needs. Additionally, changes in technology make it easier to research customers.
it is a strategy to obtain the technology (know-how) you may not currently have and a definition of the technology you already have.
Understand the products you sell is #1 then shutting up and listening to what the customer wants is #2. Being able to match customer rquirements to product offerings is #3.
Information technology can impact organizations by enabling faster decision-making, improved communication, and enhanced efficiency. For example, Amazon's use of data analytics helps them predict customer preferences and tailor their offerings, giving them a strategic advantage in the e-commerce market. Similarly, Starbucks' mobile app integrates technology to personalize customer experiences, drive loyalty, and gather valuable data for targeted marketing strategies.
Technology simplifies customer tracking by keeping record of all the names, addresses, phone numbers, and visits. Gone are the stacks of paper and recorded notes. Technology makes searching for an individual easy.
Dell uses technology to provide excellent customer service by keeping the customers information in a way that allows them to look at history. This allows them to change things as necessary to keep the customer happy.
Changing banks is your prerogative, but we'd hate to lose you as a customer.
Topshop's mission statement outlines its desire to be unique and diverse in its offerings, and to change to suit the needs of the customer. It also states that each customer will be treated as an individual.
ISO 9001 is a technology - know-how It is also a strategy to obtain the know-how you may not currently have.
Competitive advantage comes from 1. Creative products, which technology may help support 2. Excellence of service, where technology may support with speed and accuracy 3. Customer closeness, where technology may support customer analytics and contact points. 4. Low costs, which technology may support in many ways
In low technology job production,items can be altered for the specific customer providing a genuine market.