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How is the research gathered for a focus group?

Updated: 8/20/2019
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Q: How is the research gathered for a focus group?
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Brookson Research is a company that specializes in focus group research. A focus group is a select group of people that have certain traits in common. Focus group research refers to the monitoring of these traits over a period of time.


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Primary research involves collecting data directly from original sources through methods like surveys, interviews, or experiments. External research, on the other hand, involves gathering information from existing sources such as published articles, reports, or databases. Both types of research play a crucial role in informing decision-making and analysis in various fields.


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Internal primary research involves collecting and analyzing data that is specifically gathered by an organization for its own purposes. This can include surveys, interviews, focus groups, and observations conducted by the company itself to gain insights relevant to its operations.


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A consumer panel typically consists of a group of individuals who provide ongoing feedback and data to a company over an extended period of time, while a focus group is a one-time gathering of individuals brought together to share their opinions and feedback on a specific product or topic. Consumer panels are more long-term and continuous, whereas focus groups are more immediate and focused.


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A group is a number of people gathered to form a group,while a team is a number of people gathered with one goal or mission.