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Q: How long does an introductory low price last in a penetration pricing strategy?
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What is penetration pricing strategy?

Penetration pricing strategy is an approach in business many companies use when they want to gain more customers in a particular market. Typically, businesses will reduce their prices in order to attract more customers.


When computer company initially charged a low price and then raise price after gaining market share which pricing strategy is getting used?

penetration strategy


Market Penetration Pricing?

Market penetration pricing is a strategy that is employed by most companies when introducing a new product in the market. The price is usually lower so as to appeal to consumers.


Difference between skimming pricing and penetration pricing?

skimming pricing is for new or innovative product, the price at the begining is high and customers are not price sensitive. penetration pricing set a low price at the begining to gain a mass market, and the price will rise later. The customers are price sensitive.


How does penetration-pricing strategy work?

For example, a company may provide consumers with free samples of a product and then offer the product at a slightly reduced price.


Difference and similarities between penetration pricing and predatory pricing?

Similarity is that both tend to push the price levels `lower' Difference is in the `objective' or `orientation' or `thought' behind the pricing strategy Penetration Pricing is when the price is pegged at a rate that very price-sensitive segments find acceptable. e.g. Nokia 1100 when introduced in Indian markets. The objective is to open up newer market segments Predatory Pricing is when prices are set lower than average selling prices of industry and competitors. Objective is to put pressure on competitors and price them out of the market


What type of strategy consists of geographical pricing price discounts and allowances promotional pricing and differentiated pricing?

price adaptation


What two marketing strategies depend on price?

Penetration pricing and coupons


Suggest appropriate pricing strategy for healthdrink?

An appropriate pricing strategy for a health drink is one with a low price. Since there is a lot of competition, you don't want to price your drink too high.


When a company sets a low price for a new product to discourage competition from entering the market it is using the?

This is EASY: "Penetration Pricing" based on Pricing, competition, strangely, Demand, and illegally price fixing...


Merits of market penetration pricing?

Marketing Penetration is a pricing tactic when a product is introduced at a much lower price than it will be sold for to gain new customers. This is a commonly used tactic to increase sales volume or market share.


What pricing strategy does Pick n Pay use to price there no name products?

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