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How markets of low-involvement product would use various IMC tools differently than a marketer of a high-involvement product?
Wiki User
∙ 11y ago
For products that are considered high-involvement, consumers spend more time and research on whether or not to buy the product and which product they want and if it's right for them or not. The costumer requires more information for high-involvement products so marketers use demonstrations, personal selling, and direct selling. They use tools of IMC that focus on the customer, data, and accountability. An example of this would be an automobile company sponsoring an event for costumers to come out for a baroque and raffle off prizes while displaying their cars for customers.
For products that are considered low-involvement, consumers do not spend nearly as much time thinking about their purchase decision. So marketers use tools of IMC that highlight their products through advertising, interactive media, and sales promotion. They use sources that provide added value or incentives to customers that try to get immediate sales, and promote brand loyalty. An example of this would be a campus sub shop providing coupons for students.
Wiki User
∙ 11y ago
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What are factor markets and product markets?
Factor markets are markets for inputs into the workforce, such as labor markets, land markets, and capital markets. They represent items that are factors in the growth of business. Product markets are the the outputs produced by markets such as goods and services.
2. Compare and contrast competition in traditional markets with that in digital markets.?
Compare and contrast competition in traditional markets with that in digital markets?
Where does Quik Trip corporation buy their gasoline?
There have recently been a number of questions raised about whether QuikTrip buys gasoline from Middle Eastern or South American countries.The gasoline and diesel fuel we offer to our customers is purchased from various refineries all located in the U.S. We do not purchase any crude oil or have any influence on the purchasing decisions made by the companies who own the refineries. As an independent marketer, we do not operate any pipelines or terminals; we are strictly a retailer of quality motor fuels and convenience items to consumers in our markets. We do not purchase any crude oil or have any influence on the purchasing decisions made by the companies who own the refineries. As an independent marketer, we do not operate any pipelines or terminals; we are strictly a retailer of quality motor fuels and convenience items to consumers in our markets. From Quik Trip.com website
What is the difference between old markets and new markets?
I think like that the newer markets are just a wide variety than the other
What are secondary markets and primary markets?
Primary markets are those consisting of investment banks which set the beginning price range for certain securities. Secondary markets are where the actual trading of shares, stocks, and bonds are done.
Who is an international marketer?
An international marketer is one who markets products to various origins across the globe to other countries in addition or other than their own.
Who sells fruits and vegetables?
A fruit and/or Vegetable marketer
What does a web marketer do?
A web marketer markets or promotes a website or corporate online presence. This is typically done through search engine optimization, link building, social media, pay per click, and a content management system to make updates to the website.
A purpose of market identification is to focus the marketer's selling effort?
Goals help direct the effort of the sales force towards certain sales activities a company wants them to engage in, such as focusing their efforts on certain products or services or target markets.
What are factor markets and product markets?
Factor markets are markets for inputs into the workforce, such as labor markets, land markets, and capital markets. They represent items that are factors in the growth of business. Product markets are the the outputs produced by markets such as goods and services.
What are the different types markets on the basis of time?
local markets,,regional markets,,national markets,international markets,
Primary markets can not function well without secondary markets?
Primary markets can not function well without secondary markets
What is globalisation of markets?
Globalisation of markets is link between markets at global level
Why do businesses use sales promotion?
The exploit of sales promotion is not limited to customer products marketing. In business-to-business markets sales promotions are also used as a means of pitiful customers to accomplishment. However, the promotional choices obtainable to the B-to-B marketer are not as widespread as those originate in the customer or traffic markets. For instance, most B-to-B marketers do not use coupons as a vehicle for sales encouragement with the exemption of companies that sell to both customer and business customers.
CPT Markets?
CPT Markets
What were medieval markets like?
markets
2. Compare and contrast competition in traditional markets with that in digital markets.?
Compare and contrast competition in traditional markets with that in digital markets?
