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Well, that is a pretty tricky question.
A lot begins with where your traffic is coming from. Highly targeted traffic converts (converts means the user does what your message asked them to do) the best hands down.
Lets say you sold dog real diamond dog collars. Where would your leads come from? Well if you had a contact in lets say high-in dog shows and you had a list of 100,000 emails of current and past participants. How many people do you think would buy your collar on this list?
Now let's say you have 100,000 emails of the New York humane society employees or someone who has adopted an animal. If you sent the same campaign to this list of emails, how many would buy.
So out of 100,000 visits to your site (these numbers are hypothetical) 500 people on the high end email lists bought your collar (5% conversion rate). In the next campaign out of 100,000 visits to your site 100 individuals on the NY humane society bought your diamond collars (1% conversion rate). This would mean that it would take 500,000 visits from the NY humane society to equal the 500 sales of the high end dog show list. So in this case more volume, but still only 500 sales.
So the answer to your question would be a lot, but how much depends solely on where your traffic comes from.
There are more questions that need to be answered of course. How much are your dog collars? if they are $1000 dollars a piece then you don't need as much traffic. if they are $100 a piece you need a lot of volume to make $1,000,000
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