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A promotion is made to encourage the sales process in the store or place of purchase. Advertising is the delivery of the message to the consumers making them aware that a promotion even exists.
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The role of promotion within the marketing mix is critical to the success or failure of products coming on to the market. A business total marketing communications programme is called the promotional mix and consists of a blend of advertising, personal selling, sales promotion and public relations tool. The promotion decision should be made in the context of other aspects of the marketing mix. The price and quality of a product relative to competition affects the nature of its promotional perspectives. Promotion will be different depending on what the marketers are trying to achieve such as greater sales volume or competitive advantage etc.
Point-of-Purchase promotion includes any promotional display set up at the retailer's location to build traffic, advertise the product, or induce impulse buying. One big advantage of P-O-P display is that it offers manufacturers a captive audience in retail stores. Another advantage is that 70 and 80 percent of all retail purchase decisions are made in-store, so P-O-P displays can be very effective, increasing sales by as much as 65 percent. Combine that sales increase with the effectiveness of spoken advertisements, and it could be an impressing selling force.
A firm has made the following estimates of next year's sales: Probability Sales 20% R200 000 60% R240 000 20% R260 000 The firm should use an expected sales level of..................for budgeting purposes.
A promotion is made to encourage the sales process in the store or place of purchase. Advertising is the delivery of the message to the consumers making them aware that a promotion even exists.
total sales
In order to conduct appropriate sales reporting, one must keep track of operations in the sales department and sales made. Some of the data that should be collected are sales volume, accounts contacted, and cost of sales promotion.
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A point of sale display is a specialized form of sales promotion that is found near the checkout counter. They can be made out of anything, and is usually cardboard, and are used to draw the customers attention to the product.
The service record book entry for a Marine not recommended for promotion should be made on page 11 of the SRB.
The role of promotion within the marketing mix is critical to the success or failure of products coming on to the market. A business total marketing communications programme is called the promotional mix and consists of a blend of advertising, personal selling, sales promotion and public relations tool. The promotion decision should be made in the context of other aspects of the marketing mix. The price and quality of a product relative to competition affects the nature of its promotional perspectives. Promotion will be different depending on what the marketers are trying to achieve such as greater sales volume or competitive advantage etc.
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In my opinion, as much as possible.
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