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Marketing (Management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
I would define this as making sure the customer is satisfied and answering any questions he/she may have along with any other advice you may have to meet the customers needs. I have advised someone to go to the superviser when they could not get anything resolved from the lower levels of management ( paper delivery problem) I asked her if she talked to a superviser about the problem, when she said she had not I advised her to talk toc upper management. Sometimes this is the only way to get things done.
Difficulties can arise researching businesses because the data you are looking for could be difficult to find or highly confidential. There statistics and employees and management may not be readily available to the public.
Marketers use statistics to determine how to market their products. With statistics, they can determine who is more likely to purchase their goods.
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Gerald Keller has written: 'Essentials of business statistics' -- subject(s): Commercial statistics 'Statistics, The Mbook' 'Student solutions manual for Statistics for management and economics' -- subject(s): Economics, Management, Problems, exercises, Problems, exercises, etc, Statistical methods 'Statistics with Management Science' 'Study guide for Statistics for management and economics' -- subject(s): Statistical methods, Study guides, Management, Economics 'Instructor's manual for Statistics laboratory manual'
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